Holden Equinox – Strategy & Creative by Story54, Bauer Media

The use of comedy is a sure fire way to make sure a brand gets noticed – Celeste Barber brings a unique brand of humour that certainly achieves exactly that.

Harnessing Celeste’s inimitable comedy – a self deprecating, parody of conventions – helped position the new Holden Equinox as an unpretentious SUV for families. Talk about shaking things up – this blew the lid of the contrived world of prestige motors. Enjoy.

Credits:
Director – Tom Spark
Agency Partner – Story54